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Sunday January 22, 2022
There was a time in this fair land when commercials did not run (with apologies to Gordon Lightfoot) on the vast majestic airwaves of the Canadian Broadcasting Corporation.
Back in those days, in my first full-time job, I wrote commercials for a private radio station in Vancouver. I saw how advertisers knowingly distorted the truth to make a sale; they cared little about the well-being of their customers.
I submitted an article to Maclean’s Magazine for their now-defunct “For the Sake of Argument” section, contending that advertising needed a rigidly enforced code of ethics.
Maclean’s – which of course relied on advertisers for its revenue -- didn’t print it.
These musings were prompted by a recent email from the David Suzuki Foundation, and by a research report on the carcinogenic qualities of alcohol.
Categories: Sharp Edges
Tags: CBC, commercials, advertising