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I was born without a theory. About anything. I didn’t know up from down – literally, since I had just emerged from a watery and weightless womb.
But from that instant on, I started creating theories to help me make sense of the world I found myself in. Everyone does. We figure out that moms are warm, soft, and soothing. Floors are hard. Smiles make big people smile back.
As time passes, we develop theories about everything. As we amass more experience, those theories get more sophisticated, better at predicting outcomes. We figure out that compliments generate more support than criticism, for example. That men and women are different. That blue-chip stocks are a safer investment than snake oil or swampland.
And, for the most part, we modify our theories to take account of new facts as they emerge.
Categories: Soft Edges
Tags: Seth Godin, theories, trains, belief systems